Increasing customer spend
Research has proven that customers are more likely to visit PANDORA stores when they have gift cards, because it is more appealing to them. Moreover, because the value of gift cards is perceived differently, they are likely to spend more than the value of the card, leading to better margins, and a higher average transaction value.
The perfect partnership
With a local partner based in Hamburg, PANDORA experienced the benefits of being able to connect in the same language with Ingenico staff: personal, efficient support, and faster progress thanks to local knowledge. This was also a critical advantage in getting BAFN approval from the German authorities.
Simplicity: a one stop shop
Administrators are pleased with the simple system:
- easy to integrate,
- management and reconciliation simplification,
- cost-efficient and eco-friendly than printing and distributing paper vouchers.
Towards digitalization and internationalization
PANDORA is excited to explore future possibilities: different colours and messages on the card to be more appealing to customers: “thank you”, “happy birthday”...
The company also wants to integrate loyalty card in its digitalization strategy. With e-commerce becoming more important as a sales channel, the webshop integration, including the introduction of a virtual gift card, is a further development step.